Writing for digital audiences requires a different approach compared to scriptwriting for television and traditional print media. Digital readers often skim through content, so it’s important to use clear, concise language and compelling headlines to capture their attention. By adapting to the preferences and behaviors of digital audiences, news organizations can increase their reach, build a loyal readership, and stay competitive in the rapidly evolving media landscape.
This CNN Academy online course led by Cathy Straight, CNN Digital’s Vice President of Consumer Content, is designed to equip aspiring journalists with the essential skills for digital storytelling. It delves into the key terms that every journalist should know, providing a solid foundation for understanding the language of the newsroom. Participants learn the art of framing their stories, ensuring that they can present information in a compelling and coherent manner that captures the audience’s attention.
The course also covers the intricacies of headline writing, including how to craft headlines that are not only catchy but also informative and SEO-friendly. It emphasizes the importance of making your story “sing” by incorporating engaging elements and maintaining a strong narrative flow. Additionally, the course provides practical advice on pitching your story effectively to editors and writing it in a way that resonates with digital audiences. Through this comprehensive training, participants gain valuable insights and techniques that are crucial for thriving in the fast-paced world of digital journalism
